At Lucky Motor Co., we believe buying a car shouldn't feel like a gamble. We provide expert guidance and make the car-buying process simple, transparent, and stress-free.
Cole Capps grew up in Simi Valley, California, fueled by a love for cars and a frustration with how people get taken advantage of at dealerships. His background in financial tech, IT, and sales gave him the tools — but it was helping friends and family navigate car buying that sparked Lucky Motor Co.
Since day one, his mission has been simple: make car buying clear, confident, and completely customer-first. No pressure. No guessing games. Just real deals — the way it should be.
Fun Fact: Cole’s dream car is a Porsche 911 Turbo S. He’s still hunting the perfect one.
We started Lucky Motor Co. because car buying was broken. Our founder Cole Capps saw good people being taken advantage of by a system designed to confuse, pressure, and upsell. We decided to flip the script and bring negotiation power back to the buyer — with no strings, no tricks, and full transparency.
To create a car-buying experience that empowers everyday people to get what they want without feeling manipulated. Whether you’re buying, leasing, or selling, our mission is simple: you win, or we don’t.
We recently helped a client from San Diego lease a brand new BMW X5 at $114/mo less than their original quote — all while they stayed home.
Our deals don’t just save money — they save time, headaches, and regret.